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Social Media - Event Recap

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I completely redesigned www.childrenandfamilies.org from scratch in Squarespace.Click on the image to view the whole page.

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Resume

Justin Yeap, MS

Justin is a highly-adaptable digital marketer with a diverse skill set. He's able to escalate brand awareness through creative projects.

Experience

Marketing & Communications Coordinator
_{October 2021-Present}

Social Media Management
_{Aside from traditional tasks such as creating content, writing copy for posts, and responding to direct messages, I have also worked closely with a respresentative from Meta to launch a Facebook ad campaign that exponentially increased CFGC's average impressions.}

Video Filming & Editing
_{An involved duty at CFGC was directing, filming, and editing the organization's videos. With over 15 years of editing under my belt, I created videos for multiple channels, including social media, community events, website, new employee orientation, and schools.}

• See more videos here.

Graphic Design
_{Having used Photoshop for over 10 years, I created many visual works for the organization. This includes social media posts, event floor plans, signage, t-shirt designs, print material, the company letterhead, and a children's activity book. Other programs include Illustrator, Lightroom, and Canvas. Most notably, I designed the logos for the organization's subdivisions.}

• See more designs here.

3D Modeling
_{A project in early 2021 saw me design art to be used for non-fungible tokens to be given to donors who gave using cryptocurrency. The art was modeled and animated in Blender.}

Writing
_{As communications coordinator, I wrote the copy for many of the public facing material. This includes most of the website, social media captions and graphics, press releases, blog posts, internal and external emails, and internal documents.}

Marketing Intern
_{September 2021-October 2021}

Event Marketing
_{During my inital month at CFGC, the organization was preparing to celebrate its 125th anniversary with an Open House event. My duties for this event included:
→ Making marketing materials, such as forms, signage, and graphics
→ Soliciting in-kind donations from a variety of local stores and corporations, such as Target, Home Depot, and Trader Joe's
→ Contacting vendors for equipment
→ Setting up the venue
→ Discovering and managing volunteers
→ Recording the event}

Senior Guest Advisor (Keyholder)
_{March 2018-October 2018}

_{→ At the age of 18, I became a keyholder at location #3232 in Firewheel Mall. At the time, I was the youngest person to ever hold a management position at that location
→ I interviewed, coached, and directed new hires
→ Other responsibilities outside of general retail duties included handling cash, independently operating the store-including opening and closing procedures, performing inventory counts, ensuring the location was clean, and maintaining current product knowledge to educate guests}

Guest Advisor
_{January 2018-March 2018}

Seasonal Guest Advisor
_{January 2018-March 2018}

_{→ Of 8 hires, I was the only seasonal employee the store kept after the holidays
→ Using effective pitches, I exceeded goals for membership sales, attachment rates, and customer reviews}

Education

Master of Science in Digital Marketing
₂₀₂₃

<sub>Salutorian

Course Director Award:
→ Advanced Digital Marketing Strategies
→ Strategic Internet Public Relations</sub>

Bachelor of Science in Marketing
₂₀₂₃

Capstone Project: Muenster Milling
_{My small team and I worked closely with the company's director of marketing to create a detailed marketing plan with a $5,000 budget that addressed issues with the brand's existing marketing, including social media, event coordination, and website issues. Many suggestions were implemented in the brands future projects.}

Sachse High School
₂₀₁₇

<sub>4.1 GPA

Perfect Attendance through all four years

Took 13 AP courses throughout three years, the most possible from the class of 2017. Scores of 5 include:
→ Computer Science Priniciples
→ Statistics
→ Calculus BC

Involved in multiple clubs, such as
→ Marching Band
→ Beta Club
→ Spanish National Honors Society
→ French Club</sub>

Volunteering

<sub>During the Summer of 2021, I exceeded 100 volunteer hours within a three week period.

Responsibilities included:
→ Greeting and assisting guests throughout the garden
→ Managing the help desk
→ Preparing venues for events
→ Managing records for the volunteer coordinator
→ Training other volunteers
→ Assisting the educators in teaching STEM to children and the discovery center</sub>

National Beta ClubSpanish National Honors Society

_{I fulfilled 70 hours of volunteer work over six semesters. Most were done for on campus events, such as setting up for band concerts or decorating for homecoming. Others were done for nonprofit organizations like the North Texas Food Bank. For SNHS, I also prepared the music for and performed at pep rallies.}